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Ever
since bursting onto the music scene in 1998, Britney Spears has been the center
of heated controversy. She has broken more boundaries and records than any other
female artist, helping to guide pop music from the jean-jacket world of eighties
songstress Tiffany to a veritable art form. Four years later the debate
continues; does Spears have real staying power? The answer is yes. Skeptics
often attribute her massive success to her well-toned midriffs or skimpy
cleavage-bearing outfits, but the true source of her success is much deeper, in
qualities that will not fade with age. Spears’ pop culture triumph stems from
two things: her ability to evolve alongside the ever-changing phenomenon of pop
music and her captivating stage presence.
Spears has made an effortless transition from a teen-pop idol to a full-fledged
celebrity by embracing the new urban face of pop music. Many artists have
brought upon their own demise, refusing to stray from the quintessential pop
beats and sequined mini-skirts that defined the nineties. Spears, however, has
allowed popular culture and personal experience to dictate the progression of
her music. For her debut album, Spears turned the songwriting honors over to
Swedish pop guru Max Martin, among others. She used traditional two-step power
ballads as a vehicle to present her talent to the world, realizing that she
would soon be able to stray from the beaten path. Her first album sold more than
ten million copies, putting her amongst the ranks of some of the century’s most
elite and respected artists. In her 1999 follow up album, Spears took a more
active role in song writing and production, enlisting the help of Hip Hop mogul
Rodney Jerkins and country singer Shania Twain. Instead of male-dependant love
ballads, her second album was comprised of world-wise, almost cynical
girl-independence anthems.
Record sales show her increasingly jaded and mature
sound was well accepted by the public. For her self-titled third album, Spears
continued her transition from corporate puppet to independent women, penning
more than one-half of the record’s tracks. Working with revered production duo
the Neptunes, Britney crafted a mature, funky sound that embodied her growth as
an artist. The songs from Spears’ third album are littered with sexual
references and suggestive groans, alluding to her maturation as a performer.
Although the evolution of Spear’s music from up-beat puppy-love ballads to edgy,
provocative Hip-Hop may have compromised some of her pre-teen fans, demographic
surveys show it has vastly widened her appeal. Fifty million albums and sixteen
number one singles later, it is evident that Spears has what it takes to evolve
alongside pop music and, sometimes, even lead the way.
Musical icons ranging from Madonna to Michael Jackson have praised Spears’ skill
as a performer and entertainer, acclaiming her stage presence as captivating and
awe-inspiring. Critics who condemn Spears’ music as unremarkable and drab often
find themselves searching blindfolded for her key to success. It is primarily
Spears’ skill as a spellbinding entertainer, and not as a musician, that has
secured her a place in popular culture. In a historical perspective, it is
helpful to compare Spears to Frank Sinatra. A talented performer and television
personality, it was Sinatra’s skill as an entertainer, and not as a musician,
that made him one of the most honored celebrities of the century. Many things
contribute to Spears’ stage presence. Unlike many of her contemporaries who
perform glued to a stool, Spears moves about the stage in elaborate dance moves
and gymnastics. She uses unique, and often minimal, costumes to accent her
physique. Yet it is ultimately her confidence and radiant on-stage persona that
allow her to upstage all others.
Britney Spears clearly has what it takes to
survive in the mercurial world of popular culture. If pop music went by the
wayside and rock took center stage, Spears would be able to alter her image to
remain center stage in the entertainment business. She has already demonstrated
her versatility as a comedian on Saturday Night Live, as a dramatic actress in
her debut film Crossroads and, of course, as a talented singer and
entertainer. Spears’ proven ability to evolve with popular culture and her
supremely confident stage presence have cemented her into popular culture;
Britney Spears is here to stay.