SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that the Company is launching a high-energy, colorful advertising campaign for Britney 4 Wheelers(TM), the artist's signature roller skate line from SKECHERS.

The campaign will be comprised of a series of ads depicting the mega-star in her signature roller skates in five different outfits. The Britney 4 Wheelers ads, photographed by renowned fashion photographer Stephane Sednaoui, will appear in leading trade magazines and national teen, lifestyle and fashion magazines worldwide beginning this month. The publications include Teen People, Seventeen, YM, Entertainment Weekly and US Weekly, among others.

"The SKECHERS/Britney Spears relationship began with a successful international Sport shoe campaign in 2001. From our first Britney Sport ads, customers have asked retailers for `the Britney shoe.' We believe this is an indicator of Britney's endorsement power, as her influence helps build our brand's growth worldwide," said Michael Greenberg, president of SKECHERS USA. "By exposing consumers to our worldwide Britney 4 Wheelers campaign, we believe that she has the charisma, popularity and global appeal to place Britney 4 Wheelers at the forefront of consumers' minds -- and on their feet."

The Britney 4 Wheelers line has received an overwhelming response from key domestic department and specialty stores, which have placed orders for summer 2002 delivery. Britney 4 Wheelers will also be available at the Company's domestic and international concept stores, through a dedicated Britney 4 Wheelers Web site operated by the Company, and in select international markets. Additional licensing opportunities to complement the Britney 4 Wheelers line are also being considered for development.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets branded footwear for men, women and children. The Company offers a balanced assortment of basic and fashionable merchandise, which is sold to department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS retail stores and e-commerce. A global concept, the Company sells its product in more than 100 countries and territories throughout the world. For further information on SKECHERS, please visit the Company's Web site at www.skechers.com or call the Company's information line at 877-INFO-SKX.

This announcement may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which can be identified by the use of forward-looking terminology such as "may," "will," "believe," "belief," or other comparable terminology. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements, and reported results shall not be considered an indication of the Company's future performance. Factors that might cause or contribute to such differences include, among others, a decrease in sales during the back-to-school or holiday selling season, change in consumer demands and fashion trends, potential disruptions in manufacturing related to overseas sourcing, cancellation of order commitments and decreased demand by industry retailers, and the inability to sustain prior growth and other factors affecting retail market conditions, including those factors addressed in the Company's 10-K for the year ended 12/31/01.

Source: bussineswire.com